{"id":3313,"date":"2022-01-27T22:42:16","date_gmt":"2022-01-27T21:42:16","guid":{"rendered":"https:\/\/www.klondike.ai\/index.php\/artificial-intelligence-and-the-future-of-crm\/"},"modified":"2023-06-07T14:36:58","modified_gmt":"2023-06-07T12:36:58","slug":"artificial-intelligence-and-the-future-of-crm","status":"publish","type":"post","link":"https:\/\/www.klondike.ai\/en\/artificial-intelligence-and-the-future-of-crm\/","title":{"rendered":"Artificial Intelligence and the future of CRM"},"content":{"rendered":"\t\t
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The needs and requirements of consumers are constantly changing<\/strong>. Companies must intercept customer requests in advance and predict any changes of preference. A personalised experience<\/strong> from the early stages of pre-sales and an effective customer support<\/strong> are two primary factors that lead to the choice of a specific brand and lead to loyalty.<\/p>\n

According to a survey by Gartner<\/a><\/strong>, attracting a new client costs up to five times more than keeping an existing client satisfied – and therefore faithful – with them. Consequently, it is very important to better understand customers<\/strong> and perform accurate actions that keep the relationship between brand and consumer solid<\/strong> and therefore lead to better sales metrics.<\/p>\n

That\u2019s why more and more companies are using CRMs<\/strong>, essential tools to properly manage and cure the relationship with customers<\/strong>, in combination with Artificial Intelligence (AI)<\/strong>. In this way, companies can anticipate needs and address customer needs in a timely manner, improving relationship management and making the customer happier.<\/p>\n

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The importance of CRM<\/strong><\/h2>\n

When we talk about managing customer relationships<\/strong>, we refer to a company strategy that allows us to manage and analyze all the relationships and interactions with past, current and potential customers<\/strong>. A CRM<\/strong> (Customer Relationship Management)<\/strong> allows companies to monitor and analyze their relationships with customers, suppliers and employees. By maintaining these business relationships, companies increase the efficiency and profitability of sales.<\/p>\n

With existing customer data available, CRMs can access the history of interactions and sales data<\/strong>, thus identifying those services and products required to improve sales processes. With a better understanding of their customers, companies can: developing more effective marketing strategies<\/strong>, discover new sales opportunities<\/strong>, providing more effective support services, etc.<\/p>\n

CRM is a software that makes sales easier<\/strong>. Today, companies use these tools to process customer data and find ways to improve sales channels with the information they acquire. From SMEs to large companies, most of them use a CRM system to monitor their sales (in Italy, about 4 out of 5 companies are already equipped with a CRM system or are being implemented<\/strong><\/a>).<\/p>\n

Although the CRM software itself is a feature-rich tool, today the volume of data generated daily has increased exponentially as well as the number of channels available. CRM systems have therefore evolved<\/strong> thanks to the introduction of new technologies, on all that of Artificial Intelligence<\/strong>.<\/p>\n

The integration of AI within CRMs can be a step forward for many companies. This combination allows you to analyze and interpret data, predict the behavior of customers, propose optimal products based on their choices or previous purchases.<\/p>\n

Improve customer relationship: from CRM to Artificial Intelligence<\/strong><\/h2>\n

A company that relies on a CRM has the purpose of preserving and enhancing data and information of the customer<\/strong>. To organize this information in a functional and effective way, today and in the future a union between CRM and Artificial Intelligence systems<\/strong> will be increasingly decisive.<\/p>\n

AI allows you to perform all those tasks that normally require human intelligence. It is therefore able to analyze and interpret collected data with a precision that the human being could not achieve, facilitating and improving the management of the relationship between company and customer<\/strong>.<\/p>\n

The integration between AI and CRM opens to a new way of managing the customer and encourages a reworking of the entire workflow thanks to an intelligent automation of the activities. The advantages of this union can be many, including:<\/p>\n